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*** Here are three great opportunities from Blue Cross and Blue Shield of Florida:

*** Director, External Communications, Blue Cross and Blue Shield of Florida, Jacksonville, FL

Job duties include but are not limited to the following:

. Develop and execute proactive strategies, programs and tactics to ensure the unique voice of Blue Cross Blue Shield of Florida (BCBSF) is dominant in the Florida marketplace.

. Develop/maintain strategic reputation management and media relations strategies and plans

. Proactively identify, track and report on reputation risks; raise awareness and understanding of risks among senior leaders; Measure results making strategic adjustments in messaging and positioning

. Develop position/white papers and strategies to influence market thinking and support achievement of business goals and/or public policy positions

. Work with Marketing and Brand departments to position the company in the marketplace by providing a platform for differentiation from competitors

. Build and maintain relationship with print, electronic and broadcast media in both business, healthcare, and general news arenas

. Develop and execute strategies to increase company's visibility and enhance its internal and external reputation

. Align messages and communication strategies to support external/customer facing businesses/processes

. Serve as spokesperson with media

. Develop, implement and maintain appropriate metrics to evaluate impacts and effectiveness of external communications

. Manage external vendor that provides media analytics and makes recommendations based on analysis

. Provide insightful, timely, strategic counsel to senior leadership on external issues/crises with the potential to impact the organization's brand or overall reputation

. Implement crisis communication plans; lead crisis/issue management programs for specific events or longer term, coordinating communication with all key stakeholders in a crisis situation

. Lead, develop, motivate, and manage a high-performing team of external communication specialists to meet business objectives

Job Requirements:

. Bachelor's degree or equivalent experience in Communications, Media Relations or a related field

. 7 or more years work experience developing and maintaining strategic reputation and media strategies and communication plans

. Minimum 5 years direct leadership, management and development of a team of communication specialists

. Demonstrated excellence in writing and oral communication skills with proven ability to develop and execute communication strategies aligned with business goals and objectives

. Ability to identify, build and maintain relationships with senior leaders and other key stakeholders

. Ability to communicate effectively in multicultural environments

. Extensive understanding of communication measurement methodologies and appropriate use of data assessments with the ability to establish outcome measurements and tracking mechanisms to utilize data in monitoring and analyzing results

. Ability to develop and execute communications with an “outside-in” perspective and understanding relating to the health care industry

. Deep understanding of health care markets and internal strategies, culture and values; broad understanding of operating principles and major functions/processes

. Ability to work collaboratively with key areas including Marketing, Brand to assure consistency of messaging and brand experience

. Sound judgment with the ability to appropriately handle sensitive, confidential information and situations

. Demonstrated experience responding to rapidly changing conditions with agility and creativity, identifying and capitalizing on opportunities

. Excellent analytic and presentation skills

. Must possess excellent negotiation and consulting skills with proven ability to influence senior leaders and those out of span of control

. Executive presence and ability to represent the organization externally

. Proven experience in appropriately handling sensitive, confidential information and situations

Business Specific Criteria (preferred skills):

. Master's degree

. PRSA or IABC Accreditation

. Experience in Healthcare Industry

. Prior Public Relations and Media Management experience, including media analytics

. Ability to speak and write in the Spanish language

. Ability to travel occasionally overnight within the state

. Experience in a corporate communications setting

. Prior experience with Issue and Reputation management

For consideration, please visit our website at www.bcbsfl.com and click on Careers with Us. Blue Cross Blue Shield of Florida is an Equal Opportunity Employer M/F/D/V.

Click Here to view our Career Video: http://www.view-career-video.com/videos/bcbsfl

*** Director, Executive Communications, Blue Cross and Blue Shield of Florida, Jacksonville, FL

Job duties include but are not limited to the following:

. Consult with senior executives to develop strategies and identify opportunities to position the executive (and Blue Cross Blue Shield of FL) as a thought-leader in conjunction with business and corporate strategies and objectives

. Develop speeches, presentations, white papers, opinions, scripts, etc. as required to meet executive needs and execute business strategies

. Provide coaching and feedback to executives as appropriate to build their communication skills and expertise

. Develop and monitor metrics to appropriately measure and assess effectiveness of communications

. Coordinate with business and related public affairs professionals regarding potential stakeholder impacts

. Advise executives on communication solicitations and requests (speeches, articles, editorials, etc.) received based on data-driven risk/benefit analysis

. Build clear understanding of business and corporate communication strategies through close coordination with other communication leaders, aligning plans and messages

. Identify and conduct risk/benefit analysis of opportunities, across stakeholder and constituency segments

. Develop, motivate and manage a high-performing team of communication specialists to meet business objectives as a leader in a matrixed organization

. Lead the development of the company's annual report by establishing theme and message architecture; monitor content development for message consistency

. Develop network of contractors and vendors to create supplemental workforce as may be warranted by business needs

Job Requirements:

. Bachelor's degree or equivalent experience in Communications or related field

. 7 or more years of demonstrated experience in supporting the multi-dimensional and multi-media communication needs of Senior Executives to achieve the organization's strategic imperatives and reputation management goals

. Excellent writing and expert presentation skills

. Solid coaching and consulting skills

. Ability to build strong relationships with executives to advise, influence and make sound judgment calls

. Ability to learn and understand at a strategic level all aspects of the health care financing business

. Executive presence with demonstrated experience working effectively with diverse executives achieving business results

. Experience in tailoring communication strategies, plans and tactics to multi-cultural environments; demonstrated cultural competence

. Extensive ability to translate complex concepts into understandable ideas and language based on target audience; serves as a sounding board for leaders

. Ability to develop and execute communications with an “outside-in” perspective and understanding

. Demonstrated experience handling and responding to sensitive, confidential and complex external and internal issues/crises

. Innovative problem-solver with proven ability to operate within project plans, deadlines, scopes, etc.

. Understanding of communication measurement principles and practices; demonstrated ability to measure value of communication intervention and make decisions based on measurement

Business Specific Criteria (preferred skills):

. Master's degree in Business, Communications, Health Administration, or Political Science

. Ability to speak and write in the Spanish language

. Prior work experience in the Health Care industry

. Experience leading or providing direction to other communication professionals

. Demonstrated experience in supporting and creating effective executive communications

For consideration, please visit our website at www.bcbsfl.com and click on Careers with Us. Blue Cross Blue Shield of Florida is an Equal Opportunity Employer M/F/D/V.

Click Here to view our Career Video: http://www.view-career-video.com/videos/bcbsfl

*** Director, Business Communications, Blue Cross and Blue Shield of Florida, Jacksonville, FL

Job duties include but are not limited to the following:

. Lead team of business communication consultant/advisors to create proactive, forward-thinking communication strategies, plans and solutions customized for specific business processes or areas of focus

. Provide leadership for process and program improvements to maintain a highly professional, best-practice oriented team

. Responsible for building a consultative team that can partner, plan and build relationships with senior business unit leaders to engage in change management planning and align communication to impact adoption of new behaviors

. Enable leadership and developmental growth of team members to ensure knowledge, skills, and experience aligns to the needs of the business, and business acumen remains current

. Drive employee engagement and alignment to strategic direction, mission, vision and value

. Ensure coordination of communication and activities across internal organization and across stakeholders

. Ensure message consistency internally within organization and across business units and externally on behalf of business units

. Develop and implement appropriate metrics to evaluate the effectiveness and impact of business communication consulting and strategies, including internal feedback loops

Job Requirements:

. Bachelor's degree or equivalent experience in Communications or a related field

. 10 or more years progressively challenging experience in developing and executing strategic communication

. More than 3 years direct leadership, management and development of a team of professionals

. Strong communications leader with strong initiative and the ability to handle multiple projects/roles in evolving environment

. In depth understanding and experience in strategic planning with proven ability to develop and implement strategies

. Experience with communication measurement methodologies and appropriate use of data assessments

. Demonstrated experience in consulting and collaborating with executives with the proven ability to influence outside span of control

. Ability to translate complex concepts into understandable ideas and language based on target audience

. Ability to develop and execute communications with an “outside-in” perspective and understanding

. Proven ability to act in a results-driven atmosphere and provide accurate and efficient responses to quick and ever-changing business needs

. Ability to develop and lead transformational change initiatives to and continuously improve and increase effectiveness and efficiency

. Must be creative and have excellent communication skills (verbal/written), presentation skills and effective listening skills

. Excellent relationship management skills with the proven ability to execute strategy by influencing and collaborating with internal/external constituents

. Experience in tailoring communication strategies, plans and tactics to multicultural environments; demonstrated cultural competence

Business Specific Criteria (preferred skills):

. Master's degree

. PRSA or IABC Accreditation

. Experience leading and managing a Communications department consisting of high-level cross-functional teams

. Prior management experience leading a team responsible for both internal and external communications

. Prior consulting experience with Senior Executives providing guidance relating to business communication plans impacting strategic business decisions

. Demonstrated experience responding to sensitive and complex external issues/crises

. Prior work experience in the Health Care industry

For consideration, please visit our website at www.bcbsfl.com and click on Careers with Us. Blue Cross Blue Shield of Florida is an Equal Opportunity Employer M/F/D/V.

Click Here to view our Career Video: http://www.view-career-video.com/videos/bcbsfl

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