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You want to stand out and save money, so you decide that a Do It Yourself Business Website is the way to go. Stop! You may be making a terrible decision if you go with a Do It Yourself Business Website.

I did coaching over the phone with a Baltimore area businessman who had a Do It Yourself Business Website that he discovered had suddenly crashed. He had saved a lot of money by struggling with the technical difficulties of creating, launching, and maintaining his business website. He thought he had derived value by doing his business website by himself. Then, he discovered that he could not fix his defective do it yourself business website because he lacked the experience in diagnosing and repairing websites.

Don’t Let This Happen to You

You may think that you’re sensible to save money by having a do it yourself business website. In today’s reality, however, you should learn from other people’s lessons: Saving money in the short run with a do it yourself business website can cost you money later. This lesson is real. This lesson is no exaggeration.

Don’t let this happen to you and to your business website. Unless you, personally, have over 5 years of hands-on business website creation, launching, and maintaining, you should never do it yourself.

Brand Damage

The strongest danger in a do it yourself business website is brand damage. That business website that you saved money on by doing it yourself just may be causing serious damage to your brand. You may have brand damage to deal with if your business website that does not work properly, look visually appealing, and have specific content that is adapted to your target audience.

Brand damage is very difficult to repair. The best advice is: Don’t allow your brand to be damaged in the first place.

Trust a Professional

You can save yourself potential brand damage and costly website repairs down the road if you just make the correct decision: Don’t do a business website on your own. Trust a professional to help you succeed with your business website. You will end up saving money by wisely avoiding the dangers in do it yourself business websites.

Share your comments and suggestions on the subject of business websites. Visit my website, GoulartOnline.com to read more of my commentaries and post your responses. I look forward to hearing from you today!

See the growing list of posts in the “Stand Out” series here at Ned’s JOTW website.